Step into the glamorous Barbie® Shanghai Flagship Store, and enter a world where you can experience the ultimate Barbie® fantasy. From incredible shopping to the interactive design center, it’s a place where girls can be girls and where dreams really do come true!
Get a sneak peek at some of the surprises that make your visit a day you’ll never forget. Click on the photos below!
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Every girl is a very important person in Barbie® Pink World! Sign up for your free VIP card and you’ll be treated to discounts throughout the store. Upgrade to a Barbie® Passport and enjoy additional benefits, like exclusive promotional offers, advance booking for activities, and even a special birthday surprise!
Barbie® Shanghai is an exclusive shopping destination with six floors of Barbie® products and activities designed just for girls. Along with a real fashion runway, full-service day spa, doll design center, and more, there are over 1,600 Barbie® products available, including apparel, jewelry, skin-care products, toys, electronic products, cosmetics, games, and other exciting goodies girls of all ages will love. Spend an unforgettable day at Barbie® Shanghai – there’s nothing else like it anywhere.
Design Center
Girls can be a fashion designer for a day and create their very own Barbie® doll.
Fashion Runway
Experience a real runway show featuring fashions from world-renowned designers.
Photo Moment
Relive the magic of the day with an exclusive photo featuring you and Barbie®.
Barbie® SPA
Reward yourself with a dream day of pampering and relaxation at our full-service day spa.
Everything Girl
What’s a day without shopping? Power up the pink with girls’ clothing, shoes, accessories, and more.
Barbie® Café
Enjoy a sophisticated and fun menu offering delicious food that both adults and kids will love.
Why is Barbie® so famous? What careers has she had? How much do you know about Barbie®? Find out in the Barbie® story!

From the moment she debuted at New York’s Toy Fair in 1959, Barbie® has taken the world by storm and has followed style trends as well as blazed her own fashion and career trails. Her good looks, charm, and charisma continue to captivate girls of all ages. Today, Barbie® remains one of the most popular and most famous dolls in the world, representing 45 nationalities and is sold in more than 150 countries.

Over the years, Barbie® has had more then 100 careers, including fashion designer, astronaut, veterinarian, and teacher. In 2001, she launched her acting career with the release of Barbie® in the Nutcracker, and has since starred in more than a dozen movies.

With the opening of the first-ever Barbie® store in Shanghai, girls of all ages can experience the incredible world of Barbie® in a spectacular destination created just for them. Treat the girls in your life to a day they’ll never forget at Barbie® Shanghai. It’s a dream come true!